In today’s fast-paced culture of social media, texting, and video, it’s more difficult than ever to hold people’s attention and keep them engaged.
What does this mean for you and your sales team? If your salespeople don’t want to grow their skills and win, then they can’t reach their top sales numbers, and they can’t grow business. It’s time for team leaders to think outside the box and come up with creative ways to engage their people.
You might have seen it in your own dealership already: salespeople who haven’t found the drive to make their own goals and reach them, leading to a culture of complacency. Maybe they’re bored and unable to perform at their peak, resulting in lost sales and stagnant growth. Thankfully, that doesn’t have to be the case, and it starts with what we can do as leaders.
The fact is, in order to recruit, hire, and develop top producers, we have to minimize the daily grind and make life at the dealership fresh, competitive, and exciting. With the right peer recognition and achievement programs, any dealer or manager can transform an average sales person into that top producer who has the burning desire to win.
What’s Holding Your Team Back?
Before creating new strategies, identify what forces are disrupting your business and derailing your team’s momentum. During my NADA 2019 workshop, you will receive several tools I’ve developed—including worksheets, books, and evaluations—that pinpoint where your team can improve. You will learn what demotivates your salespeople and crushes team morale and how to eliminate these demotivators.
Use Games and Contests to Enhance Skills
Games and contests are a great way to improve your team’s skills while keeping them engaged and positive. Each game and contest I’ve developed targets specific areas of improvement. For example, my Vegas Line Volleyball set helps salespeople develop their reflex responses so they can react to each new obstacle in the sale.
Motivate with Recognition and Rewards Programs
With games come awards and bragging rights, and sales skill games are no different. It’s important to give your hardworking people the recognition they deserve so your dealership can grow for years to come. These programs inject motivation into everyday work so salespeople can develop their own drive to succeed.
Too often, our culture of complacency means that work will be done at the “bare minimum,” but that kind of attitude doesn’t create success or a fun, meaningful work environment. How can you improve the work of your sales team?
Headed to NADA 2019: San Fransisco? RSVP for my new workshop- Motivate the Unmotivated: Contests and Games to Elevate Sales, Saturday, January 26th at 9am or Sunday, January 27th at 10:45am.