How To Master the Art of Negotiation

Posted on Leave a commentPosted in Negotiating

Now more than ever, customers are armed with information and have become formidable negotiators. As a result, profitability is now more difficult and it’s more critical than ever to be able to execute a successful win-win negotiation. Poor negotiation skills are fine when the economy is rocking and people are out buying cars, but that […]

The art of leveraging the emotions of a deal.

Posted on Leave a commentPosted in Automotive Sales Training, Custom Sales Process, High Performance Selling Workshop, Negotiating

We’ve been lucky in the car business the last couple of years. Many of us are doing well in spite of ourselves. The market is driving our sales and lots of customers are coming onto our lot and buying, but they’re not necessarily being sold. This is great until the bubble bursts, are your salespeople […]