The Art Leveraging Emotions In Your Dealership
We’ve been lucky in the car business the last couple of years. Many of us are doing well in spite of ourselves. The market is driving our sales and lots of customers are coming onto our lot and buying, but they’re not necessarily being sold.
This is great until the bubble bursts, are your salespeople prepared for that pullback? Can they drive traffic to your dealership when there is none?
When we’re having fun selling is easier. When we’re competing the real results start happening.
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