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Desking & Negotiating for Managers - Dealership Training

The Art of Desking

The choice is simple: either negotiate from a position of strength or a position of weakness. Your desking and negotiation process will determine which position you take.

Customers are armed with more information than ever before and have become formidable negotiators, often more skilled than our people. As a result, profitability is now more difficult than in the past. It’s more critical than ever to be able to execute a successful win-win negotiation. Weak negotiating skills may be fine when the economy is rocking and people are buying cars but that doesn’t fly when we actually have to sell cars. To remain relevant and profitable it is time to rethink our desking and negotiating processes. In this workshop managers learn how to set up successful negotiations, establish accountability and create fast, frictionless transactions. When attendees return to their stores, they will have the skills, knowledge, tools, and confidence to maximize profits while increasing volume.

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