Volume is your Job - Gross determines how well you do it — in other words, we close on the car, and we negotiate for gross. For most people, the Negotiation is probably the most stressful point of the sale — for the customer and us.
This program may challenge your current thinking on negotiating, This is tricky stuff, and I don't expect that everyone who listens will be able to do all of the things I'm talking about here. What I do expect is for you to have an open mind.
I know how much success awaits on the other side of this negotiating process, I also know it's a lot of work. You'll have to be willing to put in the effort and practice required, if you want to become a great negotiator. It's far easier to make excuses, and try and justify why something won't work than to adopt the new techniques you'll hear in this program.
