“If you lost the keys to your house and found them in the first place you looked, would you keep looking? Of course not. Congratulations! I’ve found the keys to your new car right here. You both going to be on the title or just one of you? It sounds a little corny, but if we earn the right and say it confidently, it gets us past the reflexive hesitation and drives us toward an actual objection that can be overcome.”
