“Sustainable car sales aren’t just about grabbing every customer that comes through, but about maximizing those opportunities for both parties. It’s a creative effort, not a reactive one. If we win and they lose, we might make a lot of money right then, but they’ll hate our guts and never come back for more. If they steal the car and we don’t make any money, a lose/win deal, they might still be frustrated with the experience if they had to grind it out, and we’ll be left with a loss. A win/win outcome — where we make money and they are happy with the whole experience — is not only possible, but it should be our goal.”
