Quote 49

Quote 49

“Closing and negotiating are two sides of the same coin — closing relies on emotion and seeing the value that exists outside of numbers, and negotiation relies on logic. The art of this process is in leveraging emotion to justify the logic. It’s painting the vehicle into the customer’s life, solving problems, getting the customer licking the paint off the car, and then fitting it into their budget.”

TRUSTED BY TOP DEALERS THROUGHOUT NORTH AMERICA