Take Action and Make Things Happen in Sales
Start generating dealership traffic, stop hoping. There are three types of people in life: those who make things happen, those who watch things happen, and those who say, “What the hell just happened?” The question today is: Which one are you?
Generate Car Dealership Leads
Are you charging forward like a bull in a bullfight, with your eyes on the prize, proactively taking steps each day to start generating dealership traffic? Or are you sitting back, waiting and hoping for customers to walk through the door and sales to occur?
Focus on Practical Steps to Increase Auto Sales
As salespeople, it is critical that we commit to taking actionable steps toward success each day. Sitting around and waiting for things to happen will never produce desirable results. Instead of waiting for traffic to come into the dealership, you must create that traffic. We often focus so much of our attention and energy on uncontrollable factors that affect our business—such as advertising, marketing, the weather, and the economy. Instead, we should concentrate on areas within our control: following up with sold and unsold customers, prospecting every day, giving vehicle exchange program presentations, and sending out emails and texts—all of the activities that produce results and grow dealership customer base.
Think Like a Hunter and a Farmer
In this business, you need to think of yourself as both a hunter and a farmer. A hunter goes out and closes deals to provide immediate results. A farmer, on the other hand, plays the long game. A farmer takes actions now that, while they may not yield immediate results, will guarantee success in the future. In the car business, you must do both. You need to be able to close deals now while simultaneously taking actions that will ensure future sales and start generating dealership traffic.
Your Choice: Charge Forward or Sit Back?
Which type of person are you? Are you charging forward in your business, making things happen to guarantee your present and future success? Are you focusing on the proactive, controllable actions you can take each day? Or are you sitting back, simply going with the flow, reacting to your environment and hoping that something will create sales and success for you?
Be the Bull
It’s time to be like the bull—charging forward with relentless focus on the steps you can take each day to make things happen in your life and in your business.
Take Action Today
What actions are you taking today that will guarantee sales down the road? Discover how taking proactive steps today, like a hunter and a farmer, can guarantee success for your car dealership tomorrow. And don’t forget to checkout our YouTube page for more tips, strategies, and best practices for car salespeople and management!
