Quote 55
August 18, 2021 | Nicole Clary
“If you don’t connect with them, if they don’t trust you, if they’re not engaged, then you’re dead in the water.”
Quote 54
August 18, 2021 | Nicole Clary
“The timeline before they make it to the lot will vary, and it doesn’t really matter — the important thing to remember is that everyone has a compelling reason to…
Quote 53
August 18, 2021 | Nicole Clary
“Listen to two people sing the United States national anthem. Do they sound the same? Not at all. We recognize it by the lyrics but reading the words by themselves…
Quote 51
August 18, 2021 | Nicole Clary
“Stop trying to be the one-stop-shop and start leveraging their emotions and logic to help them get what they really want and deserve.”
Quote 49
August 18, 2021 | Nicole Clary
“Closing and negotiating are two sides of the same coin — closing relies on emotion and seeing the value that exists outside of numbers, and negotiation relies on logic. The…
Quote 48
August 18, 2021 | Nicole Clary
“If we look at a car deal the same way we look at real estate, it becomes clear that we’re doing things backwards. We try to get people to financially…
Quote 47
August 18, 2021 | Nicole Clary
“I often say that we can boil a negotiation down to four simple rules: hold gross, hold gross, hold gross, and if you can’t hold gross, sell the car.”
Quote 46
August 18, 2021 | Nicole Clary
“Sustainable car sales aren’t just about grabbing every customer that comes through, but about maximizing those opportunities for both parties. It’s a creative effort, not a reactive one. If we…
